Packaging DesignSuiza Fruit. Packaging design

New packaging design for the line of Swiss Fruit juices

Before and after comparison of packaging design for the line of Swiss Fruit juices

New packaging design for the line of Swiss Fruit juices

New packaging design for the line of Swiss Fruit juices

New packaging design for the line of Swiss Fruit juices
Suiza Fruit | Packaging design | Imaginity
After decades of developing the brand in Puerto Rico, Suiza Fruit’s juice line was in need of a new look.
Making sure not to confuse consumers by changing the brand’s legacy too much, we created a trendy and appealing new look for the logo as well as for the whole line, while keeping the brand coherent and distinguishable at the same time.