Branding, Packaging DesignAguila Beer. Branding, Packaging design

Aguila flavored beer full range branding & packaging design
Aguila flavored beer full range branding & packaging design
Aguila branding & packaging design detail
Branding for the new flavored beer Aguila
Aguila Beer | Branding, Packaging design | Imaginity
We work together with our Paraguayan client EMCESA, building the branding and packaging design for the launch of its new flavored premium beer Águila. The main challenge, to introduce a new product in the category, clearly communicating its differential: beer + flavor ingredients. Focused on the potential consumer of the product, we work creating a modern design, based on a non-label look, which highlights its appetite. We build the branding from the symbol of the brand, the eagle; We work on the creation of an own icon, with the colors blue and silver, which became distinctive of the brand, in a combination that communicates its premium character. To complete the packaging project, we work on the design of the multipack, with a young style, which reflects the identity of the brand and differentiates each one of the flavors.