Customer:
Wise Snacks
Country:
USA
Task:
Branding, Packaging Design
The Challenge: Highlighting a New Flavor
The primary challenge was to design packaging for a new product from Wise Snacks, the Roasted Green Pepper flavor. The goal was to make this specific new flavor the clear protagonist of the design, ensuring it would stand out and be quickly identifiable to consumers on the shelf.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: A Clear and Direct Design
We created a packaging design that focused on clearly communicating the new flavor and product type. By capturing the authentic essence of the "Roasted Green Pepper", the design uses striking visuals and a direct aesthetic to ensure the consumer immediately understands what the product is. This approach makes the new flavor instantly recognizable and highly appealing.
The design was also carefully crafted to coexist seamlessly with other spicy flavors in the brand's portfolio, such as Wise Extreme, allowing for a cohesive and organized presence on the shelf while maintaining its unique identity.
The Results: Instant Consumer Identification
The project successfully delivered a packaging design that ensures the new flavor is easily identified by consumers. By making the flavor the central focus, the design not only captures the essence of the product but also helps to streamline the consumer's decision-making process, encouraging them to try the new offering.
