Client:
Wise Salsa con Queso & French Onion Dip. Packaging Redesign
Country:
USA
Task:
Packaging Design, Branding
The Challenge: Revitalizing Classic Flavors
The core problem was to modernize the packaging for Wise's Salsa con Queso and French Onion Dip. The existing designs needed an update to enhance their visual appeal and better communicate the quality and richness of their ingredients to modern consumers. The goal was to make these classic products feel fresh and appetizing.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: A Modern Visual Identity
We redesigned the packaging to give these dips a contemporary look while ensuring they remained recognizable to loyal customers. By focusing on the appetite appeal and highlighting the richness of the ingredients, we created a new visual identity that was both appetizing and cohesive. The updated design was crafted to align perfectly with the broader Wise brand family.
The Results: Enhanced Appeal and Brand Cohesion
The new packaging successfully elevated the dips' appeal on the shelf. The design improvements made the product look more delicious and high-quality, encouraging consumer purchase. Furthermore, the updated visual identity created a stronger connection between these specific products and the overall Wise brand, reinforcing its consistency and recognition in the market.
