Client:
Wise Salsa con Queso & French Onion Dip. Packaging Redesign
Country:
USA
Task:
Packaging Design, Branding
At Imaginity, we worked with Wise to refresh the packaging design for their Salsa con Queso and French Onion Dip range, giving these classic flavors a modern, appetizing new look. Our goal was to enhance appetite appeal, highlight the richness of the ingredients, and create a more cohesive visual identity that aligns with the Wise brand.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
A Fresh Look with Bold Flavor Cues
For this packaging redesign, we focused on vivid ingredient photography that showcases the creamy textures and bold flavors of each dip. The design highlights key recipe elements, like melted cheese and fresh onions, to visually reinforce taste and quality. A dynamic color palette differentiates each variety while maintaining a strong brand connection, ensuring instant recognition on the shelf.
Enhancing Brand Personality with Modern Typography
To further elevate the refreshing, modern, and appetizing appeal of the design, we incorporated a distressed, contemporary font for the product names. This carefully chosen typography adds a handcrafted, artisanal touch, reinforcing the rich, homemade quality of the dips. The textured, slightly worn style brings warmth and authenticity while maintaining a modern edge, making the packaging feel both inviting and dynamic. This typographic choice not only draws attention on the shelf but also enhances the overall flavorful and indulgent character of the product.
Balancing Tradition and Modern Appeal
We retained Wise’s signature brand identity, incorporating modern typography and design elements that enhance shelf impact. The layout was carefully structured to improve readability and clarity, making it easy for consumers to identify their favorite dips at a glance. The result? A visually enticing, flavor-forward packaging that invites consumers to indulge while reinforcing Wise’s reputation for delicious, high-quality snacks. This redesign ensures these beloved dips continue to stand out in an evolving market.
