Imaginity LogoImaginity LogoImaginity LogoImaginity Logo
  • HOME
  • PORTFOLIO
  • SERVICES
    • Packaging Design
    • Packvertising
    • Branding
    • Naming
    • Product Design
    • Brand Activation
    • In Store Marketing
    • Print & web
    • Promo
    • Brand Consulting
  • DESIGN PROCESS
    • Brand Architecture
    • Packaging Design Brief
    • Packaging Design: Categories
    • Hand Sketching and Drafting
    • Product Line Architecture
    • Visual Identity
    • Storytelling
    • The Power of Packaging
  • GLOBAL EXPERIENCE
  • CONTACT US!
English
  • Español

Villa del Sur. Artist Edition. Packaging Design

Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging Design, Special Edition, Pum Pum
Client:

Villa del Sur

Country:

Argentina

Task:

Packaging Design

Villa del Sur Mineral Water, Packaging Design, Limited Edition: Celebrate Family with Water and Color. The objective: to position Villa del Sur water as a fun and colorful water. Our proposal: Create a limited edition with Argentine artists. The challenge was to add color to the brand packaging in a very uniform and predominantly blue category, without entering into the color codes of the flavored water category. Our work began with the conceptualization of the idea through which we could add color to water. We began by understanding the brand: Villa del Sur is family-fun, Villa del Sur is the water of the Argentine family. Art is a way to both add color and communicate the brand, to portray the family gathering and to bring color and joy. Having defined the conceptual axis, we worked with artists who could transmit the concepts in the most appropriate way. The premise was that they had to be Argentines so as to share the idiosyncrasy of the Argentine family.

Imaginity | Design Agency | Branding, Packaging Design, Marketing


imaginity, villa del sur, packaging design, before after
Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging Design, Family

Imaginity, Danone, Villa Del Sur, Mineral, Water, Packaging Design, Artist Edition

Imaginity, Danone, Villa del Sur, Mineral Water, Packaging Design, Limited Edition

Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging, Labels Design, Draw

Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging, Design, Pum Pum Edition

Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging, Design, Claudio Baldrich Edition

Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging, Design, Tute Edition

Imaginity, Danone, Villa del Sur, Mineral Water, Packaging Design, Special Logo

Imaginity, Danone, Villa Del Sur, Mineral Water, Packaging Design, Full Line, Pum Pum


Share

Related posts

Imaginity, Kotex Evolution, Brandign, Packaging Design
May 20, 2022

Kotex Evolution. Naming, Branding, Product Design, Packaging Design


Read more
imaginity, pepsi light, enjoy, packaging design
November 4, 2021

Pepsi Light. Packaging Design


Read more
imaginity, guinness rugby, packaging design_six-pack, packaging design,can 6nations
March 13, 2023

Guinness Extra Stout. Six Nations Rugby Championship Limited Edition. Can. Packaging Design


Read more
Imaginity, Wise, Quarter 1 Retro, Packaging Design, French Fries, Limited Edition, Snacks, 100 Years
May 23, 2022

Wise Snacks, Retro Pack. 100 years living life wisely. Branding, Packaging Design


Read more

Showcasing Our Expertise

Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

Industry Expertise
  • Beer & Craft Beer
  • Beverages
  • Bread & Bakery
  • Retail Branding
  • Personal Care & Beauty
  • Pharma & OTC
  • Home Care
  • Cookies & Confectionery
  • E-commerce
  • Food
  • Architecture & Real Estate
Global Reach
  • USA
  • Latin America
  • Europe
Miami

1221 Brickell Ave. Ste 900
Miami, FL 33131 USA

Buenos Aires

Vedia 1997 #606 - Nuñez 1429
C. A. de Buenos Aires Argentina

Mexico

Av. Pte. Masaryk 111 Col. Chapultepec
Morales CDMX 11560 - México

top line marketing, logo

A Top Line Marketing™ Partner

© Imaginity 2025 - All rights reserved

English
  • English
  • Español