Client:
La Perla Breads
Country:
Argentina
Task:
Packaging Design
For the La Perla bread packaging redesign project, we set out to refresh the brand’s visual identity across its three bread varieties: Traditional, Lacteado, and Salvado. Our approach was to retain the essence of the original design, ensuring it remained familiar to loyal customers, while introducing modern, eye-catching elements that make the product stand out.
We carefully preserved iconic aspects of the previous look, balancing these with a more contemporary aesthetic that speaks to today’s market preferences. The new design is both clean and visually appealing, highlighting the rich, inviting texture of each bread type. Each variety’s packaging now features a high-quality image of the bread itself, complemented by a unique recipe that speaks to the specific character of each product. This allows consumers to quickly recognize the type of bread they’re choosing while giving each variety a distinct identity within the product line. With this redesign, La Perla reaffirms its commitment to quality and tradition, presented through a revitalized look that is both timeless and fresh.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
