Client:
Dos Pinos
Country:
LATAM
Task:
Branding, Packaging Design
Creating a Premium Sub-Brand Combining Dairy Heritage, Indulgence, and Functional Nutrition
For Dos Pinos, a leading dairy brand in Latin America, IMAGINITY developed the rebranding and packaging design for its Greek Yogurt line. The project consolidated a differentiated value proposition within the dairy product category, balancing the trust of an established brand legacy with the modern, healthy aesthetic required by today’s health-conscious consumers.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Visual Highlights
- Greek-Style Sub-Brand Identity: Creation of a dedicated brand architecture featuring a Hellenic-inspired sub-brand that contrasts with the main portfolio, giving the line autonomy and premium shelf presence.
- Refined Creamy Aesthetic: Preservation of the iconic creamy visual codes of Dos Pinos to ensure immediate brand recognition while softening background gradients to convey rich indulgence.
- Appetite-Driven Fruit Photography: High-impact imagery showcasing fresh fruit and key ingredients to create strong appetite appeal against the creamy white yogurt base.
- Prominent "Double Protein" Functional Claim: Strategic positioning of the "Double Protein" benefit as a clear indicator of wellness and functional nutrition, directly targeting the health & wellness segment.
- Cohesive Visual System: A structured color and typographic system designed for seamless line extensions across future flavor variants.
The Challenge
The yogurt market continues to shift toward functional, high-protein options. The key challenge for Dos Pinos was launching a Greek Yogurt line that felt like a distinct premium offering rather than just another flavor extension. The packaging design needed to communicate two essential attributes simultaneously: the rich indulgence of a creamy texture with vibrant flavor, and the nutritional value of double protein—all under a Greek-inspired identity that stands out in competitive retail environments across Latin America.
Our Design Process
Starting from the strategic design brief, IMAGINITY executed a multi-phase design process:
- Sub-Brand Architecture: We established a clean visual identity using Hellenic-inspired motifs and typography to set the sub-brand apart within the Dos Pinos portfolio.
- Visual Treatment & Flavor Contrast: We created a graphic layout where smooth, creamy textures highlight fresh fruit elements, maximizing appetite appeal at the point of sale.
- Functional Hierarchy & Prepress: We organized communication hierarchy to highlight the "Double Protein" claim, concluding with precise prepress printing process guidelines to guarantee vibrant color output across all container formats.
The Outcome
The new packaging design elevated Dos Pinos' presence in the functional dairy segment, establishing a recognizable sub-brand that balances rich indulgence with nutritional performance. The result is a standout product line that drives shelf impact and resonates with health-minded consumers.
IMAGINITY is a global packaging design agency specializing in consumer packaged goods (CPG), partnering with market leaders across Dairy, Beverages, and FMCG sectors in Latin America and international markets. Combining strategic branding, custom visual identity, disciplined brand architecture, and prepress expertise, our agency crafts visual storytelling across our entire portfolio to optimize in-store marketing performance and drive commercial growth.
