Client:
Heineken Panamá
Country:
Panamá
Task:
Packaging Design
We modernized a Panamanian classic
We have embarked on a packaging redesign project for the Cristal beer brand, aiming to establish a stronger connection with its origins in Panama's highlands.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The solution: Subtle meaningful design adjustments
Through the careful integration of subtle yet meaningful additions, we have created an engaging and contemporary visual identity.
The change in the die-cut added more dynamism and modernity, making the label more unique. The crest—one of the brand’s distinctive elements—stands out more.
The results: A new image that is more relevant to consumers
A design that preserves the essence, with just a few changes, achieving a new image that is more current, fun, youthful, and distinctive.
A branding evolved along with the label
Mountains appear at the bottom, highlighting the importance of the highland region from which Cristal draws its inspiration. A key change that emphasizes the quality of the product.
