Branding, Packaging DesignSingles. Branding, Packaging design

Kraft Foods came to us with the task of redesigning the packaging of Kraft Singles, taking advantage of the perception that the brand already had – healthy food, with high milk content – and incorporating elements that that appealed more to children and mothers.
In the package design we created we added a glass of milk, to reaffirm the nutritional properties of food and added a fun cow illustration, to generate greater appeal to the children.