Branding, Packaging DesignMaestro Cubano Marie. Branding, Packaging design

As part of the Mestro Cubano product line, Marie was part of our brand architecture work.
The second instace of the project focused on this product, Marie sweet biscuit, in which we worked redesigning the packaging and branding, seeking coherence with the previous brand and packakging, to ensure recognition among its consumers. We worked on the new packaging design, maintaining the product color own code and playing with transparencies, to allow the view of the product itself, creating a more dynamic and interesting design, between opaque and transparent spaces. For the branding, we design a new logo for the brand, evolving the previous one, maintaining its typographic style, but making it more modern and elegant.