Before and after packaging design comparison
New packaging and branding design for the Maestro Cubano line of crackers
New packaging and branding design for Cuban Crackers Maestro Cubano
New packaging and branding design for Marie Maestro Cubano
New packaging and branding design for Pausitas Maestro Cubano
New packaging and branding design for Habanitos Maestro Cubano
Maestro Cubano | Packaging design, Branding | Imaginity
The Uruguayan Bimbo brand, Maestro Cubano, hired us to organize the architecture of it product lines, seeking to be more unify, in order to become a stronger and more recognizable brand.
Focused on solving the brand architecture, we analyzed the differences in the Maestro Cubano packaging applications, posing as a solution the creation of a brand module, that could flow down the line, unifying it and making it cohesive, allowing as well optimum stand out, logotype legibility and contrast between logotypes.
To complete the transformation, we worked in the packaging and branding design of each of the products to make them more modern, highlighting palatability in each case and differentials of each of the products.
