Branding for the new line of Lorenzo ready rice
Packaging design and brand of the complete line of Lorenzo rice products
Packaging design and branding for ready rice Lorenzo, from Peru
Packaging design, branding and iconography for the Peruvian brand of ready rice Lorenzo
Design according to the category for the new line of Lorenzo ready rice
Lorenzo Rice | Branding, Packaging design | Imaginity
Rice Lorenzo invited us to create its logo and packaging design for its complete line of microwave rice – Blanco, Green, Spring and Jardinera. In addition to presenting each flavor in an appetizing was, we needed to create an efficient package and help consumers easily understand how the product worked, considering that it was a new category in the country.
For the logo, we chose a sans serif font retouched with a traditional style. Placing the naming within a prominent box gave the brand more prominence and readability.
For the packaging design, we chose a strong and recognizable shade of green. We choose to distinguish each flavor through the addition of a unique colored label below the brand name. We also added and prominently displayed an icon to explain the method of preparation of the product in a simple and direct way.
