Brand ActivationKotex. Brand activation

Kotex Centroamérica contacted us to design an outdoor advertising campaign that should combine the style of the new packaging of their product line, black with vibrant colors, with the mainly white appearance of the TV campaign.
The aim was to unify both graphic styles in one design.
We divided the design into two parts to communicate and use the distinctive elements of the campaign and the packaging. We played not only with black and white, but also with the packaging elements such as the doodles and the picture alluding to the TV campaign. This allowed us to create a more dynamic and harmonious division that unified the design of the packaging and the TV campaign.
We created a feminine, dynamic, funny and colorful style, which shows the reason why Kotex is different from other brands.

“The new Kotex is here to add color to your life.
Kotex. Extraordinary protection with true style.”