New packaging design for the Cua Cua product line of Lacta Brand
New packaging and display design for Lacta Cua Cua product line
New packaging and display design for the Cua Cua Lucuma flavor product line
Character outline of Lacta Cua Cua
Cua-Cua | Package design | Imaginity
For over 90 years Kraft Foods has been a worldwide leader in confectionery with presence in 170 countries, creating many of the world’s most loved brands.
Cua Cua, one of Peru’s favorite Kraft products, is a delectable chocolate covered wafer and an all time classic recognized by many generations. However, over the years, the product started to become obsolete and irrelevant to young consumers.
Our agency was assigned to refresh the product’s image and rejuvenate its character, the Cua Cua duck. Imaginity used alternative sports as the design concept, which ultimately linked the product to the desired target market and made the project a great success.
