Brand Activation, Featured worksBimbo Global Energy Race. Brand activation
Brand activation. Logo application, Bimbo Global Energy Race.
Brand activation. Podium Banner, Bimbo Global Energy Race.
Brand activation. Tent Design, Bimbo Global Energy Race.
Brand activation. Flag and Banner design, Bimbo Global Energy Race.
Brand activation. Finish Line structure design, Bimbo Global Energy Race.
It is the 5th year in which the GER (Global Energy Race race takes place in 23 countries. We have to ensure a very impactful design, simple, unique and multicultural. The communication pieces must give the race a lot of visibility not only to GER but also to BIMBO and at the same time transmit energy and movement. To follow this purpose, we include moro colors in the approved range making it more vibrant. We generate a background design with oblique lines and we also enlarged the race logo and also the other brands of Bimbo group. Each communication piece of the race (podium, finishing line, fences, posters, etc) was strategically analyzed according to its size, location within the race and time of exposure. This strategic plan allowed us to synergized and prioritize the most important elements for each design. We work in more than 70 pieces for the different brands of Bimbo Group, all of them following the same visual identity.