Packaging design for Borden Slices
Packaging design for Borden Slices
Packaging Design Zoom for Borden Slices
Borden Slides | Packaging design | Imaginity
Packaging design for Borden Slices
Packaging design for Borden Slices
Packaging Design Zoom for Borden Slices
Borden Slides | Packaging design | Imaginity
Imaginity redesigned the packaging of Bordenâs American Cheese Slices to better promote the productâs quality to its consumers. The new design involved integrating Bordenâs current logo into a new package design using the brandâs colors of red and white. Imaginity designed a new graphic tagline to communicate the message that Borden had recently tripled the amount of calcium in its cheese slices, and also created a new âAmericanâ tagline image to reemphasize the authenticity of this classic American cheese.