Packaging DesignBorden Slices. Packaging design

Imaginity redesigned the packaging of Borden’s American Cheese Slices to better promote the product’s quality to its consumers. The new design involved integrating Borden’s current logo into a new package design using the brand’s colors of red and white. Imaginity designed a new graphic tagline to communicate the message that Borden had recently tripled the amount of calcium in its cheese slices, and also created a new ‘American’ tagline image to reemphasize the authenticity of this classic American cheese.