Design of point of purchase materials for the Bimbo special breads offer
Design of point of purchase materials for the Bimbo special breads offer
Design of point of purchase materials and icon system for the Bimbo special offer
Bimbo breads | In store | Imaginity
Bimbo contracted us create point of sale materials that communicate the various benefits of its line of breads direct and attractive way. The final product would highlight the unique feature of each product, while also demonstrating the common bond between them.
For the POS materials, we created a set of headboards that was fitted on supermarket shelves , where each promoted a product or brand. While each product had its own space to communicate its benefits and unique, they were all connected to Bimbo through the inclusion of institutional logo and Bear, the company icon, and through consistency with the packaging designs.
