Brand ActivationBimbo trucks sweet bread. Brand activation

Brand activation, design of a fleet of sweet bread trucks for the communication of the Bimbo Mexico brand. Design: Imaginity
Brand activation. Bimbo sweet bread trucks design

Brand activation. Bimbo sweet bread trucks design

Brand activation, sweet bread truck fleet design for Bimbo México. Design detail. Design: Imaginity
Brand activation. Bimbo sweet bread trucks design

Bimbo trucks sweet bread | Brand activation | Imaginity

This branding project for Bimbo, implemented in Mexico, aimed to take advantage of the company’s own trucks as a means of communication. Additionally, it was meant to strengthen the institutional image of Pan Dulce’s brands.
We created a unified design, in which we designated an important space in each of the designs to the iconic and distinctive Bimbo bear. Then we differentiate one brand from another through colors and iconic image of each product; and adapt the designs to different trucks formats.

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