Brand activation design of Bimbo truck fleet. White bread
Brand activation design of Bimbo truck fleet. Wholemeal bread and Hot Dogs buns
Brand activation design of Bimbo truck fleet. Pan Dulce products
Bimbo Trucks | Brand activation | Imaginity
This branding project for Bimbo, implemented in Latin America, aimed to take advantage of the company’s own trucks as a means of communication. Additionally, it was meant to strengthen the institutional image of Bimbo and highlight some of its brands.
To convey the essence and values ​​of the Bimbo brand and at the same time, communicate each of its brands, we created a unified design, in which we designated an important space in each of the designs to the iconic and distinctive Bimbo bear. Then we differentiate one brand from another through colors and images; and adapt the designs to different trucks formats.
