Brand Activation, Featured worksBimbo Trucks Argentina. Brand activation

Our client presented us with the challenge of communicating the Bimbo Brand on trucks across all markets in Latin America. The agency focused on creating original branding for the side surfaces of Bimbo trucks. The objective was to create a unique design for each region but to maintain consistency with the trademark global image.

Taking advantage of the visibility of the trucks, the agency chose to make the Bimbo Bear the biggest possible size, valuing simplicity and impact as key design elements. Imaginity’s design for Bimbo is now rolling in Mexico, Colombia, Brazil and Argentina. Keep on rolling…