New Bimbo branding
Bimbo branding
Bimbo branding, before & after
Bimbo | Branding | Imaginity
New Bimbo branding
Bimbo branding
Bimbo branding, before & after
Bimbo | Branding | Imaginity
Our client Bimbo, hired us for the challenge of thinking an evolution for the main brand logotype .
Our proposal was to “give life” to the bear, putting more focus on it, highlighting it as the iconic brand element that connects and summarizes the values ​​of it.
Based on the structure of the current brand, we increased the bear size and prominence, in order to make it interact in a more dynamic and fun way with the brand logo.