BrandingBimbo Brand. Branding

Branding application of the evolution of the Bimbo brand in packaging. Design: Imaginity
New Bimbo branding

Branding for the Bimbo brand, based on the evolution of the brand's main logo, its bear. Design: Imaginity
Bimbo branding

Before and after the Branding for the Bimbo brand, based on its evolution. Design: Imaginity
Bimbo branding, before & after

Bimbo | Branding | Imaginity

Our client Bimbo, hired us for the challenge of thinking an evolution for the main brand logotype .
Our proposal was to “give life” to the bear, putting more focus on it, highlighting it as the iconic brand element that connects and summarizes the values of it.
Based on the structure of the current brand, we increased the bear size and prominence, in order to make it interact in a more dynamic and fun way with the brand logo.

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