GLOBAL BRANDS
Imaginity has extensive experience working with global brands, ensuring that they resonate with local markets through thoughtful adaptation and innovative design solutions.
Global Brands: Formats and Blueprint Adaptations
When it comes to adapting global brands for regional markets, we specialize in adjusting existing blueprints to suit various packaging formats and local preferences. From small bags and single-serve bottles to larger family-size packs, we ensure that the essence of the global brand is preserved while making it culturally and contextually relevant for each market. Our blueprint adaptations account for regulatory differences, language translations, and visual cues that resonate locally.
New Products Following Brand Guidelines
For new product launches, we ensure strict adherence to established brand guidelines while adding a creative twist to make the packaging stand out. Our experience in balancing creativity with consistency enables us to introduce new products that align perfectly with the existing brand identity, from color schemes and fonts to the overall tone and style. This disciplined approach helps global brands expand their portfolio without diluting their core image.
Packvertising
We are at the forefront of “packvertising,” a powerful approach where the packaging itself becomes a marketing tool. By integrating promotional messages, limited-edition designs, or thematic elements directly into the packaging, we create interactive, story-driven designs that engage consumers and extend the brand experience. Whether it’s a campaign tied to a major event or a creative collaboration with artists, our packvertising projects turn packaging into a canvas for brand storytelling, driving consumer engagement and loyalty.
Technical Capacity to Implement
At Imaginity, our technical expertise ensures that every design project is not only visually striking but also feasible for production. As design agency, we have a deep understanding of production processes, which allows us to create designs that transition seamlessly from concept to reality. This technical knowledge ensures that our packaging solutions are optimized for manufacturability, cost-efficiency, and quality.
Knowledge of Different Printing Methods and Materials
We possess extensive knowledge of various printing techniques, such as flexography, lithography, and digital printing, allowing us to tailor designs for different materials and packaging formats. Whether working with paper, plastic, or glass, we ensure that the visual identity of a brand is perfectly executed and that the materials enhance the overall consumer experience. Imaginity, as a design agency, is well-versed in using different printing methods to achieve the highest level of detail, and color accuracy.