Global Brands - Regional Implementation
We help international brands feel at home in every market—balancing global consistency with local authenticity so your packaging resonates on shelf and in culture.
What we do (at a glance)
1. LAUNCH NEW PRODUCTS that follow guidelines and still stand out
2. EXTEND BRANDS LOCALLY without losing core recognition
3. TURN PACKS INTO MEDIA with collectible, event-led “packvertising”
4. DELIVER PRODUCTION-READY FILES (mechanicals: the final artwork used in print)
5. ADAPT MASTER DESIGNS to every pack format and market context
6. OPTIMIZE FOR PRINT AND MATERIALS across paper, plastic, glass, and more
New Products that Follow the Guidelines—and Win Attention
When you expand a global portfolio, consistency is non-negotiable. We launch new variants that align with your color, type, structure, and tone—then add a precise creative twist so the product is instantly findable, differentiated, and desirable.
This disciplined approach grows the line without diluting equity.
Local Brand Extensions: Making Global Brands Locally Beloved
When a global brand enters a new local segment, two goals matter: protect recognition and signal what’s new. We blend core assets with a visual language that highlights the innovation behind the extension.
Example: Sol in Chile. For Sol—iconic for its sun-fueled, celebratory spirit—we created Sol Mix for the Chilean market. The design keeps Sol’s global heritage front and center while introducing fruit-forward flavors (Spritz Frutos Rojos, Mango Margarita) through clear flavor cues, bold color bands, and energetic composition. Outcome: instant brand recognition + local excitement; an authentic extension that feels fresh, relevant, and proudly Sol.
Adapting Global Designs to Local Formats
From single-serve pouches and mini bottles to family-size packs and promo bundles, we tailor master brand templates to each format without diluting the brand’s DNA. Our production artwork files (often called mechanicals, i.e., print-ready files) account for:
- Regulatory and legal requirements
- Language and localization
- Cultural color and iconography cues
- Legibility and hierarchy at each size
The result: packaging that looks unmistakably “on brand” and also feels native to the local shopper.
Connected Packs: Extending the Brand Experience Beyond the Shelf
Today, a package can do more than protect or promote — it can connect. Through strategically integrated QR codes and smart packaging technology, brands can turn every pack into a digital touchpoint that deepens consumer engagement. A quick scan can lead shoppers to recipes, playlists, AR experiences, loyalty programs, or sustainability stories — transforming packaging into an interactive brand platform.
At Imaginity, we design connected packs that bridge physical packaging design and digital storytelling. Our role as a design agency is to ensure the code feels seamlessly integrated into the visual identity, enhancing the aesthetic while delivering meaningful post-purchase experiences. The result: global brands that not only stand out on shelf but also continue the conversation in consumers’ hands — from first glance to lasting connection.
Packvertising: When Packaging Becomes the Campaign
We design limited editions and thematic collections where the pack itself does the storytelling—for marquee events, sports tie-ins, or artist collaborations. Builds buzz without extra media Drives collectability and loyalty Creates a memorable, sharable shelf presence In short: packs that get photographed, kept, and talked about.
Production-Ready by Design
Great concepts must print beautifully. Our team bridges creative intent and factory reality so ideas move from screen to shelf smoothly:
- Early feasibility checks with converters
- Color targets and proofing workflows
- Cost-efficient finishes that still deliver pop
- Clear file prep and version control for markets
This gives you speed, predictability, and peace of mind.
Printing & Materials Expertise
We tailor artwork for flexography, lithography, and digital printing, and for substrates from paper and board to plastics and glass. Crisp detail and accurate color across runs Finishes and textures that enhance brand feel Material choices that support the use case and budget.
Global Consistency, Local Connection
As a leading design agency specialized in packaging design for global brands, we make sure every product line stays true to its core identity while adapting seamlessly to each market. Our goal is simple: to keep your brand instantly recognizable everywhere, yet locally relevant wherever it appears. From concept to production, we combine creative strategy, cultural insight, and technical precision to help global brands connect with consumers through packaging that tells a story, builds trust, and drives engagement.
Whether you’re expanding to new regions or refreshing existing markets, we ensure your packaging design delivers consistency, emotion, and impact worldwide.