Client:
Wise Snacks
Country:
Task:
Packaging design inspired by its old packaging.
To mark a century of success, we partnered with Wise Snacks to create a commemorative experience that honors their 100-year legacy. By digging into the brand’s archives, we brought back the original owl emblem and vintage aesthetics, blending nostalgia with a modern premium feel. The result is a collectible series of tins and packs that doesn't just hold snacks—it holds a century of memories for the families who have grown up with the brand.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
1. The Challenge: Honoring a Century of Brand Heritage
The primary objective was to celebrate Wise Snacks' 100th anniversary by creating a collectible limited-edition packaging series that bridges the gap between the brand's history and the modern market. The challenge lay in capturing a century of tradition—built on family and memory—and translating it into a design that resonates with lifelong fans while attracting new consumers through a premium, nostalgic experience.
2. The Solution: A Vintage Reimagining for the Modern Era
We developed a comprehensive design system featuring four collectible cans and matching snack packs that evoke a powerful sense of nostalgia. The solution utilized a retro visual language, incorporating the original logo and the brand’s iconic owl emblem as the protagonist. By meticulously selecting vintage typography, a classic color palette, and period-accurate graphic details, we created a "layered" design that feels authentic to the brand's origins while remaining fresh and relevant on today’s shelves.
3. The Results: A Collectible Anniversary Experience
The project successfully delivered a premium, high-impact limited edition that turned everyday snack packaging into a collectible keepsake. The final design, highlighted by a special anniversary band, generated an immediate emotional connection with consumers by reviving fond memories of the brand’s first packs. By delivering a cohesive look across both the flexible packaging and the collectible metal tins, we ensured the 100-year celebration was both a commercial success and a fitting tribute to the brand's enduring legacy.
