Customer:
Weber´s
Country:
México
Task:
Naming. Branding. Packaging Design.
We collaborated with Weber's as a packaging design agency when they ventured into expanding their product portfolio with a new line of special breads. Entrusted with the task of crafting a remarkable brand identity, we embarked on a journey to create the perfect naming, logo design, and packaging for this exciting endeavor.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The journey began with the creation of a distinctive naming that would resonate with the product's essence and appeal to the target audience. After extensive brainstorming, we discovered the perfect fit: "Naturals." This name beautifully encapsulates the purity of the ingredients and the core objective of this new line.
Next, we delved into the design phase, commencing with the logo and extending our creativity to the packaging in both individual products and two-pack presentations.
Our packaging design celebrates the nobility of each ingredient, thoughtfully represented inside and outside the pack. The front of the packaging showcases elements that exude naturalness, capturing the essence of the product with every detail. From the use of wood, subtly altering its tone to match each variety, to the gracefully gestural edges that evoke a sense of relaxation and harmony.
On the back, our design centers around the brand's promise: the meticulous care and selection of ingredients. A wood-textured backdrop envelops the packaging, while the sides host essential legal information.
At Imaginity as a design agency, we pride ourselves on creating packaging designs that transcend the ordinary. Through our creative ingenuity, we have designed a brand identity for Weber's Naturals that embodies the true spirit of nature and culinary excellence. As a result, each package tells a story of authenticity and premium quality, making the new line of breads an irresistible choice for discerning consumers.
