Client:
Original Grandma Style. Merenguitos
Country:
USA
Task:
Branding, Packaging Design
The Challenge: Modernizing a Nostalgic Brand
The main challenge was to update the branding and packaging design for Merenguitos, a beloved American product with a long history. The brand needed a fresh, contemporary look to attract younger consumers and enter new retail channels without alienating its existing loyal customer base or losing its nostalgic charm.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: A Balanced Rebranding
We executed a comprehensive rebranding and packaging update that carefully balanced tradition with modernity. The new identity preserved the original charm of the product, ensuring its nostalgic appeal remained intact. Simultaneously, we introduced a fresh, contemporary design that was specifically tailored to appeal to a new generation of shoppers and adapt to modern retail environments.
The Results: Enhanced Market Appeal
The project successfully revitalized a classic brand. By updating its look without sacrificing its core identity, the new packaging and branding effectively widened Merenguitos' market appeal. The design is now well-positioned to attract new, younger consumers and gain entry into additional retail channels, ensuring the brand's continued growth and relevance.
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Cliente:
Original Grandma Style. Merenguitos
País:
EE.UU.
Tarea:
Branding, Diseño de Packaging
Realizamos un nuevo diseño de packaging para Merenguitos, un producto americano icónico, con una gran relación nostálgica con el consumidor que hoy nuevamente lo encuentra en el mercado. Trabajamos en el rebranding, mejorando visualmente el logo, con pequeños ajustes que lo hacen ver más actual, pero sin perder la esencia y su personalidad. En los packs hay un hilo conductor en la línea, pero se distingue cada sabor con un look moderno y descontracturado.
Imaginity | Agencia de Diseño | Branding, Diseño de Packaging, Marketing
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