Client:
La Perla Pionono
Country:
Argentina
Task:
Packaging Design
Pionono La Perla: Tradition Reinvented
When La Perla approached us to refresh the packaging design of their beloved Pionono, our challenge was clear: honor a timeless classic while enhancing its appeal on contemporary shelves. Our design solution preserves the heritage of the brand through an elegant, warm, and inviting aesthetic.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
We chose a vibrant palette both integrating with the brand architecture and reflecting the richness of the product itself. Typography was carefully selected to evoke tradition, maintaining readability and instant recognition. The photography plays a key role, placing the delicious, tempting pionono at the forefront, showcasing its appetite appeal and artisanal craftsmanship. Strategic layout and clear hierarchy ensure consumers easily identify the product and its distinctive qualities at a glance.
To further enhance emotional appeal and reinforce brand messaging, we prominently featured La Perla's claim, "Momentos Más Ricos" (Richer Moments), on the front of the packaging. This phrase embodies the experience and joy the brand wishes to share with every bite, connecting deeply with consumer sentiments. Sustainable, functional, and visually attractive, the new packaging positions Pionono La Perla not only as a must-have for special occasions but as an everyday treat that brings people together around moments of joy. A timeless delight, redesigned for today.
