Client:
La Perla
Country:
Argentina
Task:
Packaging Design
For the "Cereal Balance" line of specialty breads from La Perla, we created a redesigned packaging that captures the essence of natural ingredients in a fresh, modern look. Our rebranding of the Cereal Balance logo gives it greater prominence and sophistication, enhancing brand recognition. The packaging design was updated with an expanded transparent area to showcase the product, textured backgrounds, and callouts to highlight essential ingredients.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Additionally, we introduced a product image in a real-life consumption context, adding visual appeal and a competitive edge on the shelf. Every side of the package reflects the product's natural ingredients, bringing out its authentic, wholesome qualities in a cohesive design. This redesign not only unifies the Cereal Balance line but also aligns with La Perla's broader packaging update, resulting in a fresh, contemporary family of bread packaging that conveys quality and appetite appeal.
Our work on "Cereal Balance" establishes a new brand architecture and packaging design for La Perla’s specialty breads, creating a visually engaging presence that stands out to consumers.
