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Go Mate. Naming, Branding Branding, Packaging Design

imaginity, gomate, branding packaging design, awake relax front back natural 3
Client:

Go Mate

Country:

England

Task:

Naming, Branding Branding, Packaging Design

At Imaginity we worked building the naming, branding and packaging design for the for GoMate, a new natural energy drink, based on yerba Mate, specially designed, to enhance the brain performance. A brand that combines the world of nature, yerba mate and energy, good performance and the sharpness of the senses. A vibrant and unique packaging design, a strong and natural brand with a series of characters that are part of the brand's universe and personality, making each one different and unique.

Imaginity | Design Agency | Branding, Packaging Design, Marketing

 


imaginity, gomate, branding, diseño de packaging, awake relax frente dorso natural

An award-winning design recognized by the Gama Innovation Awards.

imaginity, gomate, branding packaging design, brand logo sketch

At Imaginity, we have honed a work process, drawing on our vast experience as a design agency, to deliver the most innovative and effective design solutions. Central to this process is the invaluable stage of hand sketching.

The branding designed for Go Mate includes elements that speak of nature, such as leaf shapes, as well as eyes, which speak of awakening, activating, and enhancing the mind.

imaginity, gomate, branding, packaging design, awake can characters

The backs of the cans help tell and build the brand's story. Each can features a different, specially designed character, with personalities and elements that communicate the brand's values ​​and distinctive features.

imaginity, gomate, branding, packaging design, relx can characters
imaginity, gomate, branding packaging design, process sketch design

We built the brand from the beginning, through different communication formats, in a cohesive and strong way, which ensures its optimal recognition.

imaginity, gomate, branding packaging design, can boxes

We also designed the limited edition of Kun Agüero, a renowned Argentine soccer player, who chooses Go Mate.



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Showcasing Our Expertise

Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

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