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Go Mate. Naming, Branding Branding, Packaging Design

imaginity, gomate, branding packaging design, awake relax front back natural 3
Client:

Go Mate

Country:

England

Task:

Naming, Branding Branding, Packaging Design

At Imaginity we worked building the naming, branding and packaging design for the for GoMate, a new natural energy drink, based on yerba Mate, specially designed, to enhance the brain performance. A brand that combines the world of nature, yerba mate and energy, good performance and the sharpness of the senses. A vibrant and unique packaging design, a strong and natural brand.

Imaginity | Design Agency | Branding, Packaging Design, Marketing


imaginity, gomate, branding, diseño de packaging, awake relax frente dorso natural

An award-winning design recognized by the Gama Innovation Awards.

The Gama Innovation Awards celebrates outstanding innovations from across the world identified by Gama from many thousands of new product launches over the previous year. And the expert judges, that act as the judging panel, come from some of the world’s leading names in Fast Moving Consumer Goods (FMCG).

imaginity, gomate, branding packaging design, brand logo sketch

At Imaginity, we have honed a work process, drawing on our vast experience as a design agency, to deliver the most innovative and effective design solutions. Central to this process is the invaluable stage of hand sketching.

The branding designed for Go Mate includes elements that speak of nature, such as leaf shapes, as well as eyes, which speak of awakening, activating, and enhancing the mind.

A brand whose architecture is based on the coding of its two varieties: Awake and Relax. A fixed coding area on the line is responsible for communicating them, with Awake identified by its silver color and a sun, and Relax by the color black and a moon.

imaginity, gomate, branding, packaging design, awake can characters

The backs of the cans help tell and build the brand's story. Each can features a different, specially designed character, with personalities and elements that communicate the brand's values ​​and distinctive features.

Flavor coding is determined by a fixed area located at the bottom of the packaging, which identifies each variety through a specific color accompanied by descriptive text. This combination enables quick flavor recognition, ensuring a clear and consistent experience for the consumer.

imaginity, gomate, branding, packaging design, relx can characters

The Relax characters have a different attitude from the Awake ones, illustrating the concept of this variety: serenity, balance, and recovery.

imaginity, gomate, branding packaging design, process sketch design

We developed the brand from the ground up, using a variety of communication formats to build it in a cohesive and impactful way. This strategic approach ensures strong brand recognition and a clear, consistent identity across all touchpoints.

imaginity, gomate, branding packaging design, can boxes

We also designed the limited edition of Kun Agüero, a renowned Argentine soccer player, who chooses Go Mate.



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Showcasing Our Expertise

Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

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