Client:
Go Mate
Country:
England
Task:
Naming, Branding Branding, Packaging Design
At Imaginity we worked building the naming, branding and packaging design for the for GoMate, a new natural energy drink, based on yerba Mate, specially designed, to enhance the brain performance. A brand that combines the world of nature, yerba mate and energy, good performance and the sharpness of the senses. A vibrant and unique packaging design, a strong and natural brand.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
An award-winning design recognized by the Gama Innovation Awards.
The Gama Innovation Awards celebrates outstanding innovations from across the world identified by Gama from many thousands of new product launches over the previous year. And the expert judges, that act as the judging panel, come from some of the world’s leading names in Fast Moving Consumer Goods (FMCG).
At Imaginity, we have honed a work process, drawing on our vast experience as a design agency, to deliver the most innovative and effective design solutions. Central to this process is the invaluable stage of hand sketching.
The branding designed for Go Mate includes elements that speak of nature, such as leaf shapes, as well as eyes, which speak of awakening, activating, and enhancing the mind.
A brand whose architecture is based on the coding of its two varieties: Awake and Relax. A fixed coding area on the line is responsible for communicating them, with Awake identified by its silver color and a sun, and Relax by the color black and a moon.
Flavor coding is determined by a fixed area located at the bottom of the packaging, which identifies each variety through a specific color accompanied by descriptive text. This combination enables quick flavor recognition, ensuring a clear and consistent experience for the consumer.
The Relax characters have a different attitude from the Awake ones, illustrating the concept of this variety: serenity, balance, and recovery.
We developed the brand from the ground up, using a variety of communication formats to build it in a cohesive and impactful way. This strategic approach ensures strong brand recognition and a clear, consistent identity across all touchpoints.
We also designed the limited edition of Kun Agüero, a renowned Argentine soccer player, who chooses Go Mate.
