Client:
F3 Architecture
Country:
USA
Task:
Print & Web
We work for our client the architecture studio F3 Architecture, making their web and designing their business cards. To finish the work, we designed and diagrammed some books with photographs, where they show images of the main projects produced by the studio.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
When designing a coffee-table book to showcase F3 Architecture firm’s work, the design must serve not just as a display of their portfolio, but also as a tool to communicate the firm’s identity, philosophy, and project successes.
The design process begins with the careful selection of a layout that enhances the visual appeal of the architecture, allowing the building designs to stand out. High-quality imagery is paramount, with full-bleed, large-format photos that capture the essence of each project in its best light.
The layout should be minimalistic, emphasizing white space to ensure the focus remains on the architecture, while thoughtful use of typography and grids guides the reader through the firm's work in a coherent flow.
