Client:
Heineken Panamá
Country:
Panamá
Task:
Branding
The Challenge: Visually Communicating Origin and Heritage
The primary challenge from Heineken Panamá was to visually communicate the brand positioning of Cristal Extra Fine Beer, which is inspired by the Panamanian Tierras Altas (High Grounds). The design needed to incorporate this essential origin story into the brand identity in an alluring and contemporary way without losing the brand's core recognition.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: Evolving the Logo to Incorporate the Mountains
We solved this by evolving the previous Cristal logo to integrate the Tierras Altas mountains as a now-essential element. The mountains were strategically incorporated into the brand identity while maintaining the characteristic "shield" shape of the original Cristal logo. This ensured that the new design immediately referenced the beer's coveted origin.
The Results: Reinforcing Origin and Modernizing the Brand
The project successfully delivered a modernized Cristal branding that strongly reinforces the product's origin. The design details added a contemporary look to the visual identity, effectively communicating the Tierras Altas inspiration and strengthening the overall brand positioning while preserving the spirit and recognition of the classic Cristal brand.
