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Cristal. Branding

Imaginity, Cristal, Beer, Branding, Logo and Mountains
Client:

Heineken Panamá

Country:

Panamá

Task:

Branding

Heineken Panamá, contacted us to work on their Cristal beer brand. Cristal Extra Fine Beer is inspired by the Panamanian Tierras Altas (High Grounds) and we explored how to visually communicate this brand positioning in an alluring way.

We did this by evolving the previous logo to incorporate a now essential element in the brand communication: The Tierras Altas Mountains. The mountains are then incorporated into the brand identity while maintaining the characteristic "shield" shape of the Cristal logo.

The design details add a contemporary look to the Cristal branding and reinforce the brand's coveted origin while keeping the spirit of the Cristal brand.

Imaginity | Design Agency | Branding, Packaging Design, Marketing


Imaginity, Cristal, Cerveza, Branding, Antes y Después

Imaginity, Cristal, Beer, Branding, Logo and Mountains Red Application

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Imaginity, Cristal, Beer, Branding, Logo, Draft Evolution

Imaginity, Cristal, Beer, Branding, Before and After Design

Imaginity, Cristal, Beer, Brandbook, Front and Back

Imaginity, Cristal, Beer, Branding, Brandbook, Inside Colors and Fonts

Imaginity, Cristal, Beer, Branding, Brandbook, open
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Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

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