Client:
Café Olé
Country:
Mexico
Task:
Packaging Design, Branding
A new image, the same essence
A new packaging design and branding that evolves with the target.
Café Olé was renewed, maintaining its young and fun essence, taking the opportunity to begin the transition of the brand from Café Olé to Olé.
As part of the planned evolution of the brand, Café Olé will be renamed Olé. To achieve a cohesive transition that does not confuse consumers, the first step was to reduce the word coffee.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The challenge: Evolve with the target
A design that evolves alongside its consumers, adapting to new trends and their shifting interests. It reflects a commitment to staying relevant, fresh, and in tune with the lifestyles and expectations of today's audience.
The solution: A new design for the target
Seeking to remain relevant to an ever-evolving audience. Free, fluid shapes inspired by the flow of dripping coffee add flavor and a sense of fun. Coffee beans express the essence of the product and playfully introduce dynamism. Fun, distinctive typography completes the design.
The solution: A vibrant, fun, and exciting design
Capturing the attention of the target audience: Millennials: active, multitasking, digital, technological, experimental, interactive, visual, ever-changing, fast-paced.
