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Café Olé. Branding. Packaging Design

Imaginity, Cafe Ole, Packaging Design, Bottle Before After
Client:

Sigma Alimentos

Country:

Mexico

Task:

Branding and Packaging Design

Hired by the mexican food brand, Sigma, Imaginity worked on the branding and packaging design for the cold coffee brand, Café Olé. Driven ​​by the need to evolve the image, we worked enhancing the quality of the product and seeking greater consistency with the brand positioning, to make it look cool, young, attractive and exciting, without losing palatability. Another challenge was to achieve a more unified and strong brand in store, in which the brand recognition could be maintained without losing the differentiation of each of the flavors /varieties. Regarding the branding, the goal was to create a more eye catching, legible and modern brand through an evolution, which kept the features of the original brand.

Imaginity | Design Agency | Branding, Packaging Design, Marketing


Imaginity, Cafe Ole, Packaging Design, Branding, Logo Sketch
Imaginity, Cafe Ole, Packaging Design, Before After Logo

Imaginity, Cafe Ole, Packaging Design, Branding, Target

Imaginity, Cafe Ole, Packaging Design, Branding, Ice Coffee Line

Imaginity, Cafe Ole, Packaging Design, Branding, Cappuccino


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Showcasing Our Expertise

Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

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