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Bimbo, trucks. Brand Activation

Imaginity, Bimbo Trucks, Brand Activation, White Bread
Client:

Bimbo

Country:

Mexico

Task:

Brand Activation

This branding project for Bimbo, implemented in Latin America, aimed to take advantage of the company’s own trucks as a means of communication. Additionally, it was meant to strengthen the institutional image of Bimbo and highlight some of its brands. To convey the essence and values ​​of the Bimbo brand and at the same time, communicate each of its brands, we created a unified design, in which we designated an important space in each of the designs to the iconic and distinctive Bimbo bear. Then we differentiate one brand from another through colors and images; and adapt the designs to different trucks formats.

Imaginity | Design Agency | Branding, Packaging Design, Marketing


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Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

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