Client:
Bimbo
Country:
Mexico
Task:
Brand activation
Bimbo México called us not only to activate the brand in the great variety of trucks, but also to accompany it with the design of posters and different graphic pieces that accompany the consumer throughout the consumption journey. From before entering the supermarket, to the selection of the product itself. In this way, the new image of their breads was reinforced, and consumers were encouraged to select these products.
