Packaging design for Ideal Easter bread
Detail of packaging design for Ideal Easter bread
Ideal Pan de Pascua | Packaging design | Imaginity
Packaging design for Ideal Easter bread
Detail of packaging design for Ideal Easter bread
Ideal Pan de Pascua | Packaging design | Imaginity
Ideal, the Bimbo brand of bread in Chile, invited us to design the packaging for the Pan de Pascua. We were asked to highlight the product consumption occasion: Christmas.
For the packaging design, we chose to use the red and gold with a touch of green. Stars were scattered throughout the packaging to reinforce the concept of party and celebration.