Design Experience – RTD Alcoholic Packaging Design
Capturing flavor, refreshment, and lifestyle in every ready-to-drink experience
Flavor, Convenience, and Impact in Every Pack
The ready-to-drink (RTD) beverage category is booming, driven by consumer demand for convenience, quality, and bar-level experiences at home or on the go. From classics like Jack Daniel’s & Cola to gin & tonic cans, hard seltzers, and modern mocktails, packaging design plays a vital role in creating instant appeal while conveying authenticity and trust.
For brands, packaging is both a promise and a differentiator—it must communicate flavor, lifestyle, and premium cues while standing out in crowded coolers and e-commerce platforms. At Imaginity, we design RTD alcoholic packaging that highlights refreshment, flavor clarity, and brand personality, helping products win attention in seconds.
Crafting a Modern RTD Identity
RTD cocktail & mocktail packaging design must balance heritage and innovation while clearly signaling flavor and relevance. At Imaginity, we create visual identities that use bold graphics, clean layouts, and strong branding to make each product easy to shop and instantly recognizable.
Our work with Sol Mix—a fusion of beer and cocktails launched in Chile—reflects this expertise. We developed a visual identity system that maintained Sol’s iconic Mexican heritage while adding modern, playful aesthetics to resonate with local consumers. Vibrant color bands, clear communication, and culturally relevant visuals reinforced freshness and fun while extending the brand into a new category.
Flavor and Lifestyle at the Core
Consumers choose RTD beverages for flavor variety, convenience, and social connection. Packaging design must make these attributes tangible—through appetite-driven visual cues, vibrant color palettes, and transparent messaging that highlight taste and refreshment.
Flavor differentiation is also critical. Whether margarita, mojito, gin & tonic, or fruity blends, packaging design needs to make flavors instantly recognizable while still part of a unified system. Our designs emphasize both the individual character of each drink and the strength of the master brand, ensuring clarity and impact.
From Shelf Impact to Everyday Connection
In RTD beverages, packaging is often the first consumer touchpoint. It must stand out behind cooler doors, communicate flavor clearly, and project lifestyle values aligned with the brand.
Beyond packaging, RTD cocktail & mocktail brands also need to connect across retail activations, seasonal promotions, and digital campaigns. At Imaginity, we design adaptable and scalable systems that maximize visibility across every channel.
Packaging as a Growth Engine in RTD Beverages
RTD beverages packaging design shapes how consumers perceive flavor, quality, and brand personality. By creating cohesive, flexible design systems, Imaginity makes brands thrive in today’s competitive landscape. From cans to bottles, single serves to multipacks, packaging becomes more than functional—it becomes a growth driver, reinforcing brand love and boosting sales.
From Party Moments to Brand Loyalty
RTD drinks are part of consumers’ social rituals, celebrations, and everyday occasions. At Imaginity, we design packaging that makes these products feel refreshing, fun, and worth choosing every time.
Our collaboration with Sol Mix demonstrates how thoughtful packaging design can extend a brand into new territories while preserving its heritage. By blending flavor appeal, clarity, and cultural relevance, we help RTD alcoholic brands build recognition, stand out in-store and online, and grow consumer loyalty.
