USA
Design Experience
A leading design agency with a notable presence in United States, Imaginity has garnered a reputation for excellence in branding, packaging design, and shopper marketing.
Wise
To celebrate the 100th anniversary of their brand, Wise Snacks chose us to make this collectible limited edition of their main product. A special full can with unique packs inside. This limited edition is full of memories, that is why we thought of a packaging design that has all the essence of the brand, that brings out in consumers the memory of the first packs. A retro design with various details typical of those great moments, where the owl is still the protagonist.
Wynwood
We work on the branding of Wynwood Blocks, a brand that reflects the modernity, trend and art of this new architectural project in the Wynwood area of Miami. The design of the isotype is based on the distinctive characteristic of the architectural design of the building: cubic structures, influenced by the lifestyle that the area emanates, which mixes art and the latest trends.
F3
We work for our client the architecture studio F3 Architecture, making their web and designing their business cards. To finish the work, we designed and diagrammed some books with photographs, where they show images of the main projects produced by the studio.
Centurion
The brand Centurion Caviar called us to work on the Global Launch of its brand and product. We designed the branding and the packaging for its complete portfolio. The design combines personality, elegance and luxury. Following this line the brand icon was born: a roman centurion.
Elegance and premiumness combined also with the traditional communication language of the caviar product category were used to appeal to our target target who normally feels attracted to international luxury products.
Pepsi Kick
To associate the Pepsi Kick brand with the NFL, the most important American-football league in the world, PepsiCo invited us to design packaging for 32 unique, collectible bottles, one for each team. We aimed to generate a visual impact that conveyed the passion for game, but was also realistic, fun and flashy, using vibrant colors to contrast the traditional black of the brand. Each packaging design has unique elements for the team it represents and each bottle was numbered to stimulate collectibility.
Vizcaya
We designed the identity of a mixed-use urban development in Miami, south of Brickell, together with F3 Architecture. A project that combines commercial, office and housing areas in a unique environment integrated with the Vizcaya train station and connected to the Vizcaya Gardens Museum. We created the naming and designed the Vizcaya Park brand to integrate with the classic surroundings of the area and, at the same time, give the project an identity.
La Vaquita
La Vaquita OOH was developed to invite non-users to try a very traditional style of crumbled cheese for a target that wishes to explore new flavors.
Merenguitos
We have created a fresh packaging design for Merenguitos, an iconic American product that holds a deep nostalgic connection with consumers, now making a comeback in the market. Our work focused on rebranding, enhancing the visual appeal of the logo, incorporating subtle adjustments to give it a contemporary touch, while preserving its essence and personality. The packaging maintains a cohesive theme across the product line, yet each flavor stands out with its own modern and relaxed look.
Borden
Our Client DFA was redesigning the Brand Image for Borden and they needed to capitalize the impact of the new image in this product innovation. We helped the brand get a clear shelf impact in a crowded shelf environment.
Keller's
Keller’s is a Regional well-known brand. Our client needed an updated digital presence and we helped the brand deliver a holistic virtual experience for butter consumers bringing the brand alive.