Client:
Wise Snacks
Country:
USA
Task:
Branding, Packaging Design
For the Wise Snacks brand, we were tasked with designing the packaging for a limited edition product line, which included three unique flavors: Hickory BBQ, Southern Peach Habanero, and Black Truffle. Each flavor had a distinct personality, requiring a special design approach to ensure clear identification and a visually impactful presentation that would appeal to consumers.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Challenge: Distinctive Design for a Milestone
The main challenge was to create packaging design for three new, limited edition flavors—Hickory BBQ, Southern Peach Habanero, and Black Truffle—that were part of a larger campaign celebrating a significant milestone for the Wise brand. The design needed to clearly differentiate each flavor while seamlessly tying into the celebratory theme.
The Solution: Tailored Visual Identity
Our solution involved creating a special design for each of the three flavors. We used a unique visual style for each that would clearly communicate its specific essence. This design approach focused on using colors and graphics that not only immediately identified each flavor but also visually connected it to the 100th-anniversary celebration.
The Results: Enhanced Product Appeal
The project successfully delivered a limited edition line with a strong and distinctive visual identity and appetite appeal. By giving each flavor its own unique look, the packaging not only makes it easy for consumers to find their preferred flavor but also creates a visually impactful collection that reinforces the brand's special milestone.
