Client:
Weber´s
Country:
México
Task:
Packaging Design
As part of the Weber's Specialty line, the 15 Grain & Seed variety celebrates the wholesome essence of its ingredients. At Imaginity, we developed a packaging design that highlights this natural richness while seamlessly integrating with the iconic Weber's brand identity.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Storytelling Through Design: Our approach was to create a packaging design that not only catches the eye but also conveys the artisanal quality of the product. Key elements such as light wood textures, torn paper details, and worn finishes were incorporated to communicate the natural origins and authenticity of the bread. A distinctive color palette was used to ensure the packaging stands out on the shelf, while maintaining a cohesive look within the Weber’s Specialty line.
To enhance trust and highlight the bread’s freshness, a transparent window was strategically included in the upper portion of the packaging. This thoughtful addition allows consumers to see the product inside, fostering a sense of transparency and connection. The storytelling aspect of the design reinforces the product’s artisanal and wholesome qualities, creating an emotional link with the target audience.
At Imaginity, our expertise in packaging design for the baked goods category guarantees a blend of impactful visuals and practical implementation. This project for Weber's 15 Grain & Seed demonstrates our commitment to delivering designs that enhance both brand identity and consumer experience.
