Client:
Pepsi
Country:
Mexico
Task:
Packaging Design
The Challenge: Elevating a Campaign Through Packaging
The core challenge was to translate the "I Love My Pepsi Light" campaign into a special edition packaging design that would stand out and reinforce the product's spirited, modern personality. The design needed to move beyond the standard label format and strategically integrate key campaign elements with the brand's established visual identity.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Solution: Full-Bottle Transformation and Refinement
We transformed the standard wrap-around label into a full-bottle shrink-label design, maximizing the available canvas. Crucially, we refined distinctive brand elements—such as the iconic silver color, logo size, and placement—to strengthen product recognition. The final design seamlessly integrated campaign graphics with Pepsi's identity, creating a dynamic and harmonious look.
The Results: Enhanced Brand Recognition and Campaign Impact
