Client:
Pepsi
Country:
Mexico
Task:
Packaging Design
Pepsi commissioned Imaginity to create the packaging designfor a Pepsi Light special edition, developed in connection with the campaign “I Love My Pepsi Light.”
Imaginity | Design Agency | Branding, Packaging Design, Marketing
We began by transforming the wrap-around label into a full-bottle shrink-label design. Distinctive brand elements—such as the iconic silver color, logo placement and size, and the supporting color palette—were carefully refined to strengthen product recognition.
To complete the design, we integrated key elements from the campaign with Pepsi’s visual identity, creating a harmonious and dynamic look that reflects both the brand and the spirited, modern personality of Pepsi Light.
