Imaginity LogoImaginity LogoImaginity LogoImaginity Logo
  • HOME
  • PORTFOLIO
  • SERVICES
    • Packaging Design
    • Packvertising
    • Branding
    • Naming
    • Product Design
    • Brand Activation
    • In Store Marketing
    • Print & web
    • Brand Consulting
    • Digital Store Marketing
  • DESIGN PROCESS
    • Brand Architecture
    • Packaging Design Brief
    • Packaging Design: Categories
    • Hand Sketching and Drafting
    • Product Line Architecture
    • Visual Identity
    • Storytelling
    • The Power of Packaging
  • GLOBAL EXPERIENCE
  • CONTACT US!
English
  • Español

PCS. Branding, Packaging Design

imaginity, pcs professional care system, packaging design, shampoo
Client:

PCS

Country:

Ecuador

Task:

Branding & Packaging Design

The professional hair care brand PCS - Professional Care System partnered with Imaginity to completely transform its visual identity and packaging design. The brand needed to modernize its image and strengthen its presence in salons, evolving from an outdated and rigid style to one that conveys elegance, innovation, and premium quality.

As a design agency specialized in hair care packaging design, our goal was to deliver a full rebranding: from updating the PCS logo to creating a complete visual identity and product line architecture for its broad portfolio of products. The result is a contemporary packaging design that positions PCS as a forward-looking professional line trusted by stylists and consumers alike.

Imaginity | Design Agency | Branding, Packaging Design, Marketing

 

Imaginity, PCS Professional Care System, Color Protection, Hair Treatment, Logo Design, Branding, Before, After

A Professional Hair Care Brand Ready for the Future

Through strategic branding and packaging design, Imaginity transformed PCS into a premium professional hair care line. With a renewed logo, cohesive brand architecture, and packaging tailored to market trends, PCS now reflects the innovation, elegance, and trust that define successful hair care brands.


imaginity, pcs, professional care system, hair treatment, packaging design, product line, before and after

Clear Brand Architecture for a Diverse Hair Care Portfolio

With multiple product ranges, PCS required a structured brand architecture. We developed a packaging design system based on color coding to differentiate product lines, ensuring clarity, harmony, and strong shelf presence. This visual order helps stylists and clients easily recognize product benefits while reinforcing the brand’s premium positioning.


Imaginity, PCS, Professional Care System, Color Protection, Hair Treatment, Packaging Design

Premium Finishes That Reflect Professional Beauty

To elevate the brand image, we introduced pearlized tones on the logo and caps, echoing the shine of professionally treated hair. Combined with elegant typography and modern graphics, the packaging design communicates sophistication and aligns PCS with international hair care market trends.


Imaginity, PCS Professional Care System, Color Protection, Hair Treatment, Packaging Design, Hair Salon

Packaging Design Made for Salon Impact

Every element of the new packaging was designed to shine in salon environments. When displayed together, PCS products now create a unified and striking visual impression, strengthening the brand’s identity and making it instantly recognizable on the shelf.


Imaginity, PCS Professional, Care System, Color Protection, Hair Treatment, Packaging, Design, Perfect Hair, Woman

imaginity, pcs professional care system, packaging design, color protection

imaginity, pcs professional care system, packaging design, color treatment

Imaginity, PCS, Professional Care System, Color Protection, Hair Lotion, Packaging Design

Share

Related posts

imaginity, pepsi light, enjoy, packaging design
November 4, 2021

Pepsi Light. Packaging Design


Read more
Imaginity, Mercado Libre, Branding, Logo Design, Shop Online, E-Commerce
October 29, 2021

Mercado Libre. Branding, Brand Consulting


Read more
imaginity, wise peppy, packaging design, hands packs
June 11, 2025

Wise Snacks Peppy. Packaging Design


Read more
imaginity, Centurion, Caviar, Can, Packaging Design, Logo, Food, Premium
October 29, 2021

Centurion Caviar. Branding, Packaging Design


Read more

Showcasing Our Expertise

Explore our portfolio and discover the full range of our design expertise, showcasing innovative solutions tailored to a variety of industries and markets. From crafting unique packaging designs for consumer goods to developing impactful branding strategies, our work spans categories as diverse as beverages, personal care, home care, and pharmaceuticals. With a global reach that extends across the United States, Latin America, and Europe, we bring cultural insights and creative excellence to every project.

Industry Expertise
  • Beer & Craft Beer
  • Beverages
  • Bread & Bakery
  • Retail Branding
  • Personal Care & Beauty
  • Pharma & OTC
  • Home Care
  • Cookies & Confectionery
  • E-commerce
  • Food
  • Architecture & Real Estate
Global Reach
  • USA
  • Latin America
  • Europe
Miami

1221 Brickell Ave. Ste 900
Miami, FL 33131 USA

Buenos Aires

Vedia 1997 #606 - Nuñez 1429
C. A. de Buenos Aires Argentina

Mexico

Av. Pte. Masaryk 111 Col. Chapultepec
Morales CDMX 11560 - México

top line marketing, logo

A Top Line Marketing™ Partner

© Imaginity 2025 - All rights reserved

English
  • English
  • Español