Client:
Mercado Libre
Country:
Latam
Task:
Branding, Brand Consulting
Mercado Libre entrusted us with the creation of its new brand identity, aiming to modernize and refresh its image while staying true to its core values. Our approach focused on updating the brand’s essential elements—the handshake, oval, and signature colors—while preserving its recognizability and heritage. We carefully refined both the isotype and logo, ensuring they worked harmoniously as a cohesive unit. The challenge was to strike the perfect balance between reliability, strength, and legacy while maintaining the brand’s vibrant, engaging essence that makes the shopping experience enjoyable.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
