Client:
Mercado Libre
Country:
Latin America
Task:
Branding, Brand Consulting
Mercado Libre, Latin America’s leading e-commerce platform, entrusted Imaginity with the creation of a new brand identitydesigned to modernize and refresh its image while staying true to its core values.
We carefully refined both the isotype and logo to function seamlessly as a cohesive system.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Our approach focused on updating the brand’s most recognizable assets: the handshake, oval, and signature color palette, while preserving their strong heritage and recognizability.
The challenge was to find the right balance between reliability, strength, and legacy while maintaining the brand’s vibrant, approachable, and engaging personality that makes the Mercado Libre shopping experience enjoyable and trustworthy for millions of consumers.
