Customer:
Bimbo
Country:
Mexico
Task:
Branding, Packaging Design for Marinela
Imaginity partnered with Marinela, part of Grupo Bimbo México, to create the branding and packaging design for Triki Crunch, a new product extension within the well-loved Triki Trakes family. The goal was to maintain strong visual alignment with the existing line while highlighting flavor differentiation and product uniqueness.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
To achieve this, we developed a bold, high-impact packaging design that immediately captures the target audience’s attention. We used vibrant, contrasting colors, energetic typography, and asymmetrical flashes to create a sense of movement and fun—visual cues that reflect the playful spirit of the brand.
On the front of pack, the crunchy cookie takes center stage, emphasized in its new size and surrounded by an explosion of chocolate chips. This dynamic presentation adds excitement, reinforces appetite appeal, and communicates the product’s indulgent, crunchy texture in an engaging and unrestrained style.
