Client:
Lorenzo
Country:
Perú
Task:
Packaging Design
Lorenzo, a prominent food brand, entrusted us with creating the logo and packaging design for its complete microwave rice line. The challenge was to present each flavor in an appetizing way while designing packaging that clearly communicates product functionality—a critical factor for introducing a new category in the market.
For the logo, we selected a refined serif font enhanced with traditional elements and placed the brand name within a prominent box to boost visibility and readability. In the packaging design, we chose a bold, distinctive shade of green as the primary color and differentiated each flavor by adding unique colored labels beneath the brand name. This comprehensive design solution elevates the Lorenzo brand while effectively communicating its innovative product offering.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
