Client:
La Perla Redonditas
Country:
Argentina
Task:
Packaging Design
An appetizing pack
We worked on redesigning the packaging of Redonditas La Perla, with the aim of modernizing the pack, creating a cleaner image that allows the product to stand out. The new design works with a larger transparency area, which allows you to see the product. the number of elements is simplified, helping for a clearer visualization of the information. We choose an image in which the product can be seen clearly, that can communicate and show appetizingness as well as an idea of how it can be consumed.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The challenge
Redesign the packaging to enhance product visibility, simplify the design for greater impact and recognition, and add appetite appeal.
The solution
The new design uses a larger transparent area, allowing the product to be seen more clearly. The number of elements has been simplified, resulting in a clearer visualization of the information.
The product in a consumption situation: We chose an image in which the product can be seen clearly, which can communicate and show its appetizing nature as well as how it can be used.
The results
A more appetizing pack that highlights the product through the use of consumption imagery and strategic transparency. By allowing consumers to see the product inside while showcasing it in an appealing serving suggestion, the packaging enhances desire, reinforces product quality, and creates a more engaging and trustworthy shelf presence.
