Client:
Kotex
Country:
Latam
Task:
Kotex Evolution. Naming, Branding, Packaging design, Product design
Kotex breaks with the traditional conception of femininity, taking advantage of a need for change in its packaging and transforming it into an opportunity.
and branding were the first step in the project. We worked on the Kotex logo to create the evolution sub-brand. A luxurious, premium brand that communicates the femininity and performance of this new line.
Then we move on to the image design, where we designed a new line of products with a modern, fresh and fun style packaging, with a simple language, and of great impact. Black becomes the main protagonist, associated with premium and becoming the distinctive color of the line and the brand, together with touches of saturated colors creating a fresh, young and high-impact style.
