Client:
Hop House 13. Packaging Design
Country:
Argentina
Task:
Packaging Design
Imaginity worked with Diageo and the local brewer behind Rabieta Craft Beer in Argentina to bring Hop House 13 to market. Our task was to adapt the global brand to local packaging specifications—specifically, 16oz cans and shrink-wrapped 6-packs—while preserving the distinctive identity of the original design. We delivered production-ready artwork that included all required regulatory texts for the Argentine market.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
Hop House 13 is a premium lager created by Guinness that blends the crisp refreshment of a traditional lager with the hoppy, aromatic character typically found in craft-style beers. Named after a historic hop store at the iconic St. James’s Gate Brewery in Dublin, Hop House 13 pays tribute to Guinness’s brewing heritage while embracing a modern twist.
Its bold and clean visual identity—featuring a striking red and white color palette and a prominent “13” at its center—sets it apart from more traditional Guinness branding, appealing to a new generation of beer drinker.
