Client:
DFA. La Vaquita
Country:
USA
Task:
Packaging Design
La Vaquita is a Regional brand we love, based on incredible small-batch products and a true Hispanic heritage. We created the packaging design for two very Hispanic product innovations: Oaxaca and Quesadilla Cheese, already shredded and ready to use. A special touch to add to your Mexican Recipes.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Challenge: Expanding a Traditional Line with New Products
The primary challenge was to create a new packaging design for two innovative products from La Vaquita, a traditional Hispanic brand: Oaxaca and Quesadilla Shredded Cheese. These products were unique as they were pre-shredded and ready to use, so the packaging needed to communicate this convenience while maintaining the brand's authentic heritage.
The Solution: Designing for Convenience and Heritage
We developed a design that not only highlighted the traditional Hispanic roots of the Oaxaca and Quesadilla cheeses but also emphasized their new, convenient format. The packaging was designed to be visually appealing, showcasing the qualities of each cheese and positioning them as an essential, special touch for Mexican recipes.
The Results: Enhanced Product Appeal
The project successfully delivered a new product line with packaging that effectively communicated both convenience and quality. The design for the pre-shredded Oaxaca and Quesadilla cheeses makes them stand out on the shelf, attracting consumers seeking authentic, easy-to-use ingredients for their Mexican dishes. This strategic approach helps to grow the brand by appealing to a wider market of home cooks.
