Client:
La Vaquita
Country:
USA
Task:
Brand Activation
Promote a hispanic traditional product in teh U.S. market
La Vaquita OOH was developed to invite non-users to try a very traditional style of crumbled cheese for a target that wishes to explore new flavors.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
The Challenge: Expanding a Traditional Brand's Reach
The main challenge was to help La Vaquita, a traditional Hispanic cheese brand, expand its market beyond its core demographic. The goal was to introduce their signature crumbled cheese to a broader U.S. audience through a strategic campaign that would appeal to new consumers while honoring the brand's cultural heritage.
The Solution: A Culturally-Driven Out-of-Home Campaign
We developed a targeted out-of-home advertising campaign that emphasized three key elements: flavor, culture, and curiosity. The creative was designed to highlight the authentic taste of the product and its cultural roots in a way that would pique the interest of a diverse, mainstream audience, making the brand feel both familiar and exciting.
The Results: Increased Brand Awareness
The out-of-home campaign successfully helped La Vaquita reach a broader consumer base in the U.S. By creating a compelling message that balanced tradition with a fresh perspective, the campaign effectively introduced the heritage brand to new audiences, stimulating curiosity and increasing brand recognition beyond its traditional market.
