Client:
Casasco
Country:
Argentina
Task:
Branding and Packaging Design
Imaginity successfully collaborated with Laboratorios Casasco, a well-known pharma company, to create impactful packaging design for the launch of their Factor AE OTC skincare line. Building upon the brand equity of their renowned pharmacy product line, "Factor AE," we strategically developed an innovative packaging design for their new range of beauty and skincare products featuring Aloe Vera and Oatmeal.
Our team crafted visually appealing and contemporary packaging designs for the creams and moisturizing emulsions, revitalizing the brand and effectively communicating the natural freshness of the active ingredients. The modern and sophisticated design distinctly set apart these beauty-oriented products from Casasco’s traditional pharma line, enhancing consumer appeal and shelf presence.
Imaginity | Design Agency | Branding, Packaging Design, Marketing
With careful attention to branding, we established a prominent and consistent endorsement brand area positioned strategically on the packaging. This brand area adapts seamlessly across multiple product presentations, reinforcing brand recognition and trust. Additionally, Imaginity leveraged color coding and vibrant imagery to differentiate product varieties clearly, while incorporating refined silver accents to elevate the premium perception and attractiveness of the packaging design.
Through this strategic approach to pharma and OTC branding, Imaginity significantly contributed to enhancing brand identity, consumer engagement, and product differentiation.
